Search Engine Optimization (SEO) is a tricky topic. On one hand you want to be ranked higher on search engines—everyone does. On the other hand, there are some limitations to that you may not be aware of. And on the third hand of some three-handed beast, there are persons and entities out there trying to keep you off of the top Search Engine Results Pages (SERPs), while also practicing unsavory—or what’s known as “black hat” in the SEO realm—SEO tactics to “cheat” there way to the top.
So what is SEO hosting and why is it/could it be helpful?
SEO Hosting is a type of web hosting that improves the SEO of a website—with the purpose of increasing the searchability of the site, thus generating more sales.
To do this, an SEO Hosting provider will host a client’s websites on unique C-blocks of IP addresses. This allows multiple websites run by the same webmaster(s) to interlink while being ranked independently by search engines. Therefore, SEO Hosting is much more beneficial to entities with a few or many websites.
Why Are Different C-Blocks Beneficial to Hosting Your Website?
On a typical web server a website is given an IP address that looks like this 192.168.1.0.
IP addresses (using the IPv4 standard) are divided into 5 classes:
- Class A
- Class B
- Class C
- Class D
- Class E
In other words: A.B.C.D.E.
Websites hosted on a web server inside a data center are generally on servers with the same Class C IP. E.g:
If you own multiple websites and would like to link between them, search engines will recognize that they are hosted on the same C-Block and therefore only the first link will be ranked.
If those websites are hosted on different C-Blocks, then all the links will be ranked independently will be much easier to search for.
When you decide on hosting with Class C IP Address, you are guaranteed that you would be provided data centers that may be found in different sections around the globe thereby allowing you to have multiple Class C IP Addresses.
To understand this a little bit better, you can read our comprehensive IP vernacular guide here.
That’s all well and good, but what good is all of this in regards to SEO Hosting?
What Are the Benefits of SEO Hosting?
Being hosted on different C-Blocks is the fundamental definition of SEO Hosting, but that’s not all it can offer.
SEO Hosting can also benefit your website in the following ways:
Search engines, like Google, rank websites via their IP address’s geographical location. The more relevant the geographical location of your IP address is to the content on your site, the higher the website will rank in the Search Engine Results Page (SERP), or the first 10 or so websites the search engine pulls up.
Since we can host your websites on multiple IPs in different locations, your websites can benefit from international search—if setup correctly.
Much in the same manner as International SEO, Local SEO is great for websites with local IP addresses to rank higher on local SERPs.
Avoiding Being at the Wrong Place at the Wrong Time
Hosting your website in the traditional manner can make you seem guilty by association. If another website on the same C-Block has done some unsavory things, then the whole C-Block can be penalized by search engines. This causes all the websites on that C-Block to be unnecessarily punished for the actions of one website.
Since your website will be hosted on unique C-Blocks with SEO Hosting, then there’s no worry about being at the wrong place at the wrong time.
Colocation America has been an industry leader in hosting for over a decade, and we offer customized SEO Hosting to help meet your marketing goals. What sets our SEO plans apart from other provides is that we offer the benefits of hosting your sites on multiple C-class IP addresses in addition to our quality assurances, reliable network infrastructure and fast data transfer.
Optimizing your hosting setup to improve your search rankings requires unique IPs, maximum uptime and quick load times. Whether you have a large network of sites or want to maximize the search rankings on a given server, Colocation America is built to be the best SEO hosting provider.
Rest easy—working with the trusted network engineers at Colocation America ensures your site is in good hands. Before you launch on a standard hosting plan, consider the vast upside provided by working with a top provider such as Colocation America. Not only are our hosting plans more affordable than you might imagine, but the search ranking benefits will deliver an impressive return on your investment over time.
How Can I Improve My Search Engine Rankings?
At the end of the day, the best way to do SEO and gain search engine rankings is to simply create a good website.
- Provide high quality and unique content that people want to read or use.
- Properly organize the website by applying proper meta-data.
- Offer a variety of content including images and video.
- Follow our blog on Wednesdays for more SEO tips and tricks
These basic factors will bring a website to the top of search engine pages but do require hard work and dedication. SEO hosting is a great way to raise your search engine rankings while significantly easing up the workload on yourself.
What are your thoughts on SEO hosting? Do you think it’s beneficial? Comment below and let’s get a discussion going!