In the world of nonprofit social media, a new strategy is emerging surrounded around data. Social Media Strategist are urging the nonprofit sector to utilize their data to tell a story to increase online presence and donations. However, before an organization can employ their data they must secure and gather it. One option is to have a dedicated server that hosts and secures the organization’s critical data.
From client information to budget plans, a dedicated server can protect your data from attacks while hosting your website. As your social media strategy starts working your server and website will receive an increase in traffic allowing for more opportunities to spread the word on your particular cause, receive donations, and, unfortunately, experience downtime. With a server hosted in a data center, if your server goes down, gets attacked, or runs out of memory an experienced technician is there to help. The security that dedicated servers provide gives you and your client’s privacy meanwhile allowing access to the information you need.
Another benefit of having a dedicated server is monitoring and customization. The monitoring software used will give you another venue to collect data. Have IT support install software that helps you monitor who is visiting your site, donating, and ultimately leaving (it should be noted that Google Analytics offers similar points of data). Figure out who is your niche group by observing your sites traffic. On the other hand, as far as gaining more exposure goes, there are many reasons why a dedicated IP address is important. By hosting your own site on a dedicated IP, you ensure that your site’s IP is not being shared with a website that goes against your core vision and mission.
To show our love and appreciation to nonprofits around the country this Valentine’s Day, Colocation America is offering free dedicated server hosting for a year to five nonprofits who express the need. On behalf of the Colocation America team, we would like to say thanks and send our love to the organizations and people that are trying to make the world a better place one step at a time. To be one of the five organizations please contact [email protected] with information about your organization plus confirmation about your 501(c)3 status and website.
Feel Free to Contact Sam Walt