Why a Dedicated IP Address is Important
Behind every domain name is an IP address that acts as the real address. Domain names came into existence to be used as shortcuts for their complicated IP address counterparts. Instead of having to remember a long string of numbers such as 192.168.0.1, web users can use a simple domain name instead (www.websitename.com).
How Does the IP Address Affect Search Engine Rankings?From a Search Engine Optimization (SEO) perspective, an IP address tells the story about where a website is hosted. While websites hosted on dedicated servers obtain the advantage of having their own dedicated IP address, websites on shared hosting plans will have to share the same IP address hosted on one server with other websites or opt for SEO Hosting services. So, the answer to how to rank in search engines is simple—start with dedicated IP web hosting! Using a shared IP address can lead to a host of potential security threats and search engine discrimination. Depending on the web hosting provider and/or shared hosting plan, a website will often share an IP address with thousands of other websites. Not only does this significantly slow down the website, but it is widely speculated that websites with shared IP addresses will rank lower on search engines than websites with a dedicated IP. Although no one can say for sure except for the technicians who write the algorithms over at Google and Bing, SEO experts have collectively arrived at this conclusion after extensive research. An advantage that websites hosted on dedicated servers possess is the fast loading speed, which major search engines consider a significant factor in a website’s value. This advantage also applies when viewing a site from a consumer’s viewpoint. If a website is sharing an IP with hundreds or thousands of other websites, the loading speeds will be considerably slower and the visitor will become frustrated and leave, sometimes never coming back.
Can I Check If a Website Is Hosted on a Dedicated or Shared Server?There are many websites devoted to the purpose of checking the domain information of a website, including IP address and server type. Whois is a widely used domain information grabber that provides all the basic features and data you need to check if your website, or any other website, is hosted on a shared server or a dedicated server. Simply go onto Whois and enter in a domain name and it will show the results. Here is an example of a website hosted on one of the top shared web hosting providers: Here is an example of a website hosted on a dedicated server: It is common for a website with shared hosting to be hosted on a shared server with thousands of other websites. When hosted from a dedicated server, a website shares the server with absolutely no one else.
Shared Hosting vs. Dedicated HostingHosting on a dedicated server automatically gets you a dedicated IP, whereas shared hosting doesn't. Some shared hosting providers are well aware of this distinction and offer the option of purchasing a dedicated IP for a website hosted on a shared server. Despite having a dedicated IP, websites on shared hosting will still suffer the same disadvantages such as slow loading speeds and limited control. Even worse, purchasing a dedicated IP address on a shared server will not protect a website from being blacklisted when a neighbor website on the server is blocked for hosting illegal or pornographic websites. Realtime blackhole lists (RBLs) will recognize that a website is on the shared server despite a dedicated IP and will penalize it accordingly. The only way to prevent a website from being brought down by its mischievous neighbors is to be hosted on a dedicated server. Dedicated IPs will not speed up your website performance if it is on a shared server. This is especially important to note for SEO purposes. The slower the website loads, the harder it will be for the search engine’s spiders to index the website. This leads to fewer inner pages being picked up in the search engine, which lowers the website’s SERP rankings and domain authority. Be careful of web hosting providers who advertise faster performance after purchasing a dedicated IP on a shared hosting plan.
How Can I Improve My Search Engine Rankings?At the end of the day, the best way to do SEO and gain search engine rankings is to simply create a good website.
- Provide high quality and unique content that people want to read or use.
- Properly organize the website by applying proper meta-data.
- Offer a variety of content including images and video.